Along the time, I have realized that if you design an effective website then it has to be complemented by web marketing. It takes abundant time to come up with a beautiful and informative nutrition website, but if it isn’t garnering audiences, then it’s going to get doomed. This situation can become arduous, especially for a Registered Dietitian and Nutritionist (RDN) who has started an online nutrition consulting business as it affects sales considerably. There are abundant factors that affect the website traffic but, with this post, I am going to unravel some amazing ways to boost that sinking website traffic.
When you are a newbie, it is very difficult to compete with popular keywords. You spend hours writing interesting articles and establish your expertise, but if you are not targeting the right keywords, then you will never get visibility. Try and use keywords, especially long-tail keywords that will help you attract qualitative prospects and make you an expert of a specific domain. You can make use of tools like LSI Graph, Keyword Tool, KWFinder, etc., to choose the best keywords.
The more quality content, the more trustworthy your website will be. Once your visitors start finding the essence in your article, they are definitely going to come back to read furthermore. For a nutrition website, blog is extremely important. Through, blog you can emphasize more about your nutrition business. Moreover, interesting posts always make it on Google so make sure that you write compelling headlines. There are many ways to engage your blog followers, but make sure that you optimize your articles.
Social Media Sharing
Social media is a relief for internet marketers. It should be, because social media stands tall as it drives 31.24% of overall traffic to sites. Twitter, Facebook, LinkedIn, Pinterest is literally helping in building a client base. So, make maximum use of social media by creating a business account, sharing all your details and making the page more interactive. Share as much as links you can on these platforms. Also, video plays a vital role in boosting traffic and it is already being anticipated that by 2019, 80% of the world’s internet traffic will be video. So, create an account on YouTube, start uploading videos and don’t forget to include your websites links in the video and in the description.
Your nutrition website’s traffic can increase enormously if you are giving away free services. Valuable content definitely pulls traffic, but giving a chance to try something for free is like an icing on the cake for the prospects and advantageous for your nutrition business too. Moreover, if the offer is a success, then the prospect is definitely going to visit your website again. If you are looking for inspiration then definitely go through some freebie ideas.
Who doesn’t like to hear straight from the horse’s mouth? Everyone one does, so try and convince experts to contribute their expertise through articles. Through this, you will get some loyal followers that will help in increasing traffic and help you establish your brand. Moreover, even you can share your expertise on well-known websites. You can also link those articles on your website, eventually helping in driving traffic.
Email marketing has outshined itself, though being tagged as ‘outdated’. In fact, a study reveals that 81% of respondents believe that email marketing drives more customer acquisition and retention. Moreover, 72% of consumers prefer email communication with companies. Do I need to say more? Email marketing has always proved its worth, however, make sure that you don’t bombard your prospects with continuous mails. Just a friendly reminder about your product or service via email can also do wonders.
Join Online Communities
Prospects are always finding a medium to pour their heart out, especially if they are engulfed by unhealthy eating habits. So, by building a community within your website, can increase abundant traffic to your website. You can embed Facebook Comments Box on your blog or website wherein visitors will get a platform to start a discussion. However, remember to design a set of rules so that your community remains disciplined and decorum is maintained.
Improve Loading Time
Studies have already reflected that 1-second delay in page response can result in a 7% reduction in conversions. Moreover, 47% of consumers expect a web page to load in 2 seconds or less. So, now you know the importance of the loading time of your pages. Compressing images, caching, removal of unnecessary plugins, etc., are some of the ways that can help you boost your loading time. Speeding up your website is a requisite because that enormously affects your search ranking too.
Internet browsing is not limited to desktops alone. People are making more and more use of mobile phones for browsing. In fact, 70% of searches on mobile phones lead to an action on websites within one hour. So, it is very important to have a mobile responsive website. Not just mobile, make sure your website is visible on other devices too – tabs, small smartphones, etc.
Many websites may link back your site and that truly affects your website traffic. But the traffic can be majorly affected by your internal linking structure too. When you create and publish content, try and include your internal links too. This mantra does wonders while boosting SEO, is extremely user-friendly and adds to a better user experience. Moreover, it also helps in increasing organic traffic and performs better in organic search too.
So, these are some of the elements that I feel are immensely important for driving traffic. But if you have some more then feel free to comment and if you need further help then free feel to connect!