Many have a misconception that email marketing is outdated, but it is not! I feel email marketing is one of the most effective marketing tool when it comes to nutrition business. It forms one of the most integral strategies to build traffic. Not just traffic, but it forms a close-knit relationship with your prospects especially when you are a Registered Dietitian and Nutritionist. Offering them weekly, bi-weekly, monthly, quarterly newsletters, updates through email helps you establish a bond with your readers which eventually encourages them to take a benign step towards a healthy lifestyle.
There are abundant ways available to start a newsletter or email marketing campaigns. However, if you want to know the best time to send email and don’t want your email to land in the spam folder, then take a look at the most acclaimed email marketing services.
AWeber has been the ruling the industry since 1998. It is one of the most trusted email marketing platforms and has catered to the needs of several small and big entrepreneurs and bloggers through email marketing. One can easily create automated emails with the drag and drop editor and can follow-up with an auto-responder. There are more than 700 mobile-responsive templates, top-notch customer service, various app integrations, mobile apps and much more. You can opt for a trial version of 30 days and thereafter the charges start from $19/month for up to 500 subscribers along with unlimited emails.
Constant Contact has been one of the famous service provider because of its easy-to-use tools, live support, expert advice and for being beginner-friendly. There are customizable email templates and personalized emails for – welcome, birthday and for special occasions. You can also set series of email for your contacts, wherein once the contact is added they’ll start receiving a scheduled series of emails. You can also integrate your email list from Excel, Gmail, Outlook, etc., and can make use of email marketing tools wherein your marketing success will be tracked in real-time. Free trial is for 60 days and furthermore there are 2 plans – Email and Email Plus. Email plan starts from $20/month and Email Plus from $45/month, depending upon your subscribers.
MailChimp has been a favourite because of its easy-to-use interface and abundant tools, that stand tall in this competitive market. Above all, its integration with major online services then be it Shopify or WooCommerce, is a show stopper wherein you can create ad campaigns, targeted emails, automate product follow-ups and much more. Thanks to MailChimp’s robust marketing automation with which you can target the right people based on their behaviour, preferences and previous sales. Also, you can run Facebook and Instagram ad campaigns, check your reports and add campaign through mobile. MailChimp boasts of a plan that is forever free up to 2,000 subscribers and 12,000 emails per month whereas paid plan starts from $10/month.
GetResponse is extremely beginner friendly and is an ultimate online marketing platform to grow your nutrition business. This amazing service provider is well-equipped with a suite of email marketing tools. GetResponse keeps a tab on your prospect and shoots email only when he/she is most active, thus keeping them engaged. Also, targeting your global users, is extremely easy because you can drop emails at the designated time depending on the time zone. Above all, you can make use of dynamic content for designing personalized emails, segment your contacts, carry out A/B testing to boost open and click rates and conduct real-time activity of tracking emails. Well, GetResponse offers a 30-day free trial but thereafter the pricing starts from $15/month.
ActiveCampaign creates a perfect blend of email marketing and automation with CRM and sales. With ActiveCampaign, you have authority over full source editing to make changes in HTML and CSS. You can also send SMS to follow up with your prospects and can furthermore track their responses and activities through an SMS campaign. You can also maintain public campaign archives, that helps the visitors to view past mailings and subscribe to lists. You can completely personalize the campaign, opt for real-time spam prevention, GEO tracking and integrate with WordPress, e-commerce platforms, etc. Most importantly, you can go for split testing wherein you can test different subject lines and email content to check results that give maximum opens and clicks and eventually highest ROI. This service has a 14-day trial and thereafter the packages start from $17/month.
Campaign Monitor has won hearts for its top-notch customer support. This provider flaunts an award-winning support team wherein they are available 24/7 and vow for 99% customer satisfaction. Apart from this, they have a beautiful drag-and-drop email builder and an array of professionally-designed templates. This platform makes maximum use of marketing automation, that helps in engaging audiences by sending timely and relevant emails that help in generating revenue. Campaign Monitor also helps in sending hyper-targeted messages which are delivered with the right information to the right audiences and at the right time. Their future endeavours include – introduction of behavioural data that will help to build better customer segments, surpass business goals and yield more revenue. To avail this service, you can set up a free account and create a campaign. However, to send information to more than 5 subscribers, then you’ll need to opt for a plan that starts from $9/month.
I hope, this post has cleared your confusion while choosing the best email marketing services for your nutrition website. However, if you have used any other newsletter service, then do let us know in the comments below!